Economico for SaaS startups
SaaS metrics from the books, not a spreadsheet
From your first paying customer, subscriptions land in real books, so you know MRR, recognized revenue, margin, and runway without hiring finance.
You shouldn't have to rebuild MRR in a spreadsheet every month
Monthly plans, annual prepays, upgrades, and onboarding fees pile up in a billing tool that was never meant to be your books. So every month you run the same routine — "export CSV from Stripe, paste into Excel, spend 2 hours figuring out MRR, churn, failed payments" — and still aren't quite sure the number you present is right.
From your first paying customer, MRR is a number from your books
Put a customer on a plan and the subscription posts to a real, accrual-basis ledger — recurring revenue by tier, recognized as it's earned. MRR stops being a figure you reverse-engineer from a CSV and becomes one your agent reads straight off the books, the moment you ask. Annual deals don't break it: a year paid upfront is parked as deferred revenue and recognized month by month, so your income statement reflects what you've actually earned.
- Apr $1,000
- May $1,000
- Jun $1,000
- Jul $1,000
- Aug $1,000
- Sep $1,000
- Oct $1,000
- Nov $1,000
- Dec $1,000
- Jan $1,000
- Feb $1,000
- Mar $1,000
Every way SaaS bills, recognized the right way
Self-serve or sales-assisted, each shape lands in real books.
- Monthly plans with clean MRR by tier.
- Annual and quarterly contracts, recognized over the term.
- One-time onboarding and implementation fees, kept out of recurring revenue.
- Invoices in dollars — or stablecoins, when a customer prefers them.
Recurring revenue, recognized
Each plan posts as recurring revenue you can read by tier, so MRR is a number from your books, not a spreadsheet guess.
Deferred revenue handled
A year paid upfront is parked and recognized month by month, so your income statement reflects what you've actually earned.
Which tier actually pays
Revenue and cost are tagged per plan, so your agent can tell you which tier is profitable — and whether you can afford to grow.
Billing by asking
Spin up a customer's subscription or record a setup fee in plain language; your agent posts it to real books.
A SaaS startup's first quarter · in journal entries
MRR from the books, from customer one.
Scroll through TinyCRM Studio's first quarter — self-serve plans, an onboarding fee, real infrastructure costs. Subscriptions land in real books, so MRR is read, not rebuilt.
Incorporate and raise
Nora and Basil put in $20,000 and close a $100,000 pre-seed SAFE. Cash, yes — revenue, no.
4 tool calls
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The first self-serve customer
Juniper Bio signs up for the $499 Growth plan and pays within the week. MRR exists — as a line in the books.
4 tool calls
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An onboarding fee — kept out of MRR
Maple Works buys guided onboarding for $1,500. One-time revenue, on its own line, so recurring stays honest.
2 tool calls
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Infrastructure bills itself
Render and Postmark charge the card; the receipts are already in the inbox.
4 tool calls
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February: MRR up, still pre-profit
A second plan signs — and a $2,200 terms-of-service review lands. Early SaaS in one line.
2 tool calls
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The quarter closes, honestly
Three plans of MRR, a quarter that's still net red — and runway fully visible while you find product-market fit.
2 tool calls
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Ask it what you used to export and paste
Set up Pine Street Agency on the $49/month Pro plan starting today.
What's my MRR broken down by plan, and how did it change this month?
Moss Health paid $12,000 for an annual plan upfront — recognize it monthly over the term.
What you'll use
The money loop, tuned for saas startups.
Get started
The finance team you don't have to hire.
Hand your agent the setup guide and it walks through the rest — real books from day one, no dashboard, no finance hire.