EconomicoTrack the discount codes you give out, and what each one really costs
The problem We hand out codes to partners, podcasts and early customers, and can’t tell which ones bring customers who stay, or what the discounts really cost us.
Your agent can record each discount code or offer you give out: what it takes off, for how long, who it is credited to (a partner, a podcast, a campaign) and why you gave it, to win a customer, keep one or make good on a problem. When your agent records a customer’s contract with a code, the contract carries the discount and the code. The customer is invoiced the discounted price, and your books show the full price as revenue with the discount beside it, month by month as the revenue is earned.
A new concessions report shows, for each code, the customers it won, the discount given, the revenue earned, what you paid the partner, the real cost per customer and how many still pay after the discount ended. Customer acquisition cost shows that real cost beside your sales and marketing spend, and recurring revenue counts what customers pay now, so a discount ending never shows up as growth.